Attract new clients from your hair & beauty website
As a hair salon, beauty salon or skin clinic owner it’s your job to find more customers, in order to help your salon grow. With so many salon marketing solutions at your fingertips, it can be difficult to know where to start. If you’ve tried, yet failed to get the ball rolling, then it’s time to start leveraging one of your most important digital assets, and turn it into a 24/7 selling-machine for your salon business. Yes, we’re talking about making sure your website is helping you reach new clients, with a new client offer and newsletter sign-up form. When done right, this can create an engaging online newsletter community that drives up conversion rates and brings in more revenue for business owners like yourself. Read on to discover how a few simple tweaks to your website can help even the simplest of salon marketing plans skyrocket new customer numbers.
Creating your salons new client offer
If you’re just starting to build your beauty or hair business, it can be difficult to know where to begin when it comes to getting new clients in your salon. Although there are many marketing ideas that can be used to attract new clients, when it comes to having paying clients book in directly from your website, there really is no better way than by creating a new client offer.
In a nutshell, a new client offer is a special one-time discount, or package, that can only be utilised by anyone who’s never visited your salon before. It can only be claimed by signing up to your email list and ideally has a limited-time offer attached to it, encouraging your potential new client to strike while the (curling) iron is hot!
What should your new client offer be?
So what makes a great new client offer? While it can be tempting just to say ‘20% off your first treatment’, this can sometimes fall flat, meaning you only attract customers who are after a good deal and that don’t return unless they’re getting a discount.
It’s our job as business owners to make the process of purchasing from us simple. When it comes to creating a new client offer that will actually get you more salon bookings, it comes down to understanding what your clients really need as they start their skin treatment process (and what they believe they really want out of the treatment process).
By creating special offers based on expected outcomes, along with great value you don't set a precarious precedent where new clients are only expecting discounts in the future.
Here are some different ways of creating offers that don’t rely solely on discounting your treatments:
Include your skin analysis or initial consultation for free – If you offer advanced skin corrective treatments, cosmetic injections or even hair-colouring services, chances are your clients will need some sort of pre-consultation prior to enjoying a treatment at your salon. This can be a hurdle for some salon owners, as it requires the client to pay extra money before seeing any results. Instead, you could try bundling your skin analysis with an entry-level treatment or service. That way, you’re covering your costs of providing the skin analysis, and your client walks out the door feeling wonderful, refreshed and on their way to seeing real results. It’s a win-win, that will have them coming back for more.
Give them added value - Are most of your new clients always booking the same types of treatments? Get them hooked on something new, by offering added value. It could be a free LED upgrade, or lash tint with every eyebrow wax. Think of something they’ll be able to notice and enjoy the effects of, so they choose to add that on again when booking their next appointment.
Create a specific first-time client bundle – This is a great way to up-sell your first-time clients and give them the real VIP treatment. The best way to go about this is to take a look at what your first-time clients often book in for. Are they opting for just a cut and blow-dry at your hair salon? Or perhaps an eyebrow wax at your beauty spa. Talk to your team and get a gauge of what your new clients love. Then consider what naturally goes well with this treatment. You could offer a glamorous eye-trio package, complete with lash-lift, eyebrow wax and tinting. Or add in a few foils or nourishing hair treatment to your standard cut and style package. Now these don’t have to be added in for free, but by bundling them together and presenting a (slightly cheaper) packaged deal, you’re showing your potential new clients that they too can be treated like a VIP.
You can also try discounting either a specific % or specific amount off a particular treatment, but go on, give something else a try and see what works best for you and your client-base. As we say over and over again – marketing is all testing. You can try out one offer for a few months, keeping track of how many people signed up, how many people took up the offer, and how many first-time clients keep on coming back.
How does a new client take advantage of your offer?
In our opinion, the best way to get new clients is directly from your website. Social media is great for salon owners. However, we believe the ultimate salon marketing solution lies within the pages of your beauty, hair or skin clinic’s website.
On your website your potential clients can get to know your treatments and services, see before-and-afters, look through testimonials and hopefully learn a thing or two through your blog content.
Your website allows you to begin to create a relationship with your potential client, while they’re still figuring out whether you’re the right fit for them. This makes your website a great place to share your new client offer, in order to help grow your salon business.
Ideally, you’ll create the offer as a newsletter opt-in. In exchange for sharing with you their email address, your potential new client gains access to your new client offer. That way, you can send them your new client welcome email sequence in the following days, educating them on what’s possible, creating more of a connection with them and reminding them to take advantage of their limited-time offer.
Where to include your new client offer on your salon website
Let’s explore all the ways you can share your new client offer on your website, so that you can turn lookers into buyers, and website visitors into long-term, mega-fan clients.
Create a specific landing page for your new client offer
A landing-page is a single page that has one singular focus. Creating a page that’s specific to your new client offer allows you to link directly to it from other places, without giving your new potential client too many options for getting distracted. This is a great page to have linked into your Instagram bio and share in Facebook posts or local community Facebook groups. You can also run paid ads directly to it.
Add your new client offer to your footer
Your footer is the section at the bottom of your website that is the same on every single page. That means it’s a great place to put all the important information – including – you guessed it – your new client offer!
Many people will jump directly down to your footer if they’re looking for contact information, opening hours or your address, so this makes it a great piece of website real-estate for your new client offer.
Create a pop-up
A pop-up is a call-to-action (either a form or button) that appears on the screen after a certain period of time, or a certain action is taken.
Types of pop-ups include:
Timed pop-up
On-exit pop-up (requires third-party plugin)
Full-screen pop-up
Slide-In
Centre Screen
Banner
At the bottom of each blog post
As we’ve shared in previous posts, the purpose of blog content is two-fold; firstly to educate your clients both existing and new, and secondly to help new people find you through SEO-optimised content.
Therefore, if you’re creating blog posts with SEO keywords and strategy in mind, then you should be gaining traffic from search engines, sending new potential clients your way.
Sharing your new client offer within your blog post means you get an extra shot at convincing the person reading your post to jump on your newsletter list and grab your special deal.
Share it on your main pages
Whilst we’ve mentioned that your new client offer should be included in your footer, which appears on all your website’s pages, it should be said that you can really highlight it by ensuring it has a section of its own on each one of your main pages. Whether that page is addressing a specific skin, hair or beauty concern, or talking about your treatments, if your new client offer is applicable to those people, then make sure it’s featured loud and proud (and with style, of course!).
Don’t forget to share it on social media
We know… it’s not technically your website, but we couldn’t talk about all the places to share your new client offer and link to your newsletter sign-up forms without mentioning social media. Be sure to talk about your offer over on your socials – and do it regularly. On average people need to see an advertising message at least 7 times before they’re ready to take action. So be sure to mention your new client offer at least a few times each month, so that new followers know what you have to offer. Oh and that landing page we mentioned at the beginning of this blog post? That’s a perfect place to send them!
Don’t let a single opportunity to get a new client in your salon pass you by. Be sure to take these marketing tips for sharing your salon’s new client offer and apply them to your existing website to get more bookings!
Has this blog post got you thinking about all the places your website needs updating? Or perhaps you feel you could use a little guidance in coming up with marketing ideas for attracting new clients to your salon. Book in a free 15-minute strategy session here and discover the right salon marketing solutions for you!
