What’s a Domain Name: Tips for choosing your website’s URL
How important is your domain name? When it comes to deciding how your brand will show up on the world wide web, we’d say it’s the most important decision you can make. In this guide, we’ll talk you through choosing the right domain name for your brand – even if your preferred domain name is already taken by someone else!
Squarespace SEO Checklist: 20 Tips to Improve Your Squarespace Website’s SEO
Is Squarespace bad for SEO? It’s a question we hear all too often. The truth is – no platform is good or bad for SEO. It all comes down to the content on your site, and making sure you’re using keywords effectively. In this post we’re sharing the top 20 ways you can improve the SEO on your Squarespace website.
Sneak Peek: Our website design process
Can we really create you a beautiful, unique and strategic website in just one week? In this blog post we’re taking you on a behind-the-scenes tour of our signature offer: Website in a Week. So if getting your website published has been something you’ve been putting off, you can feel confident knowing exactly what to expect when you work with us.
Is Squarespace the right platform for you?
Looking to launch your website? Deciding what platform and technology to use to do so can be a very confusing first step. We’ll walk you through the key features of Squarespace, highlighting all our favourite elements that will help you launch your site in style – so you can make the best decision for building your business’ website.
How much does a website cost? A step-by-step breakdown for every budget.
Whether you’re starting from scratch or looking to update your existing website, knowing what you can afford to spend is the key to making financial decisions that align with your goals and achieving your dream website, without the nightmare of ending up with an empty wallet and disappointing results.
The Power of Authentic Brand Photography
Contemplating whether brand photograhy is really worth the investment? In this blog, we’ll share the importance of authentic brand photos for your website, socials and marketing materials.
What Pages Does Your Website Need?
Whether you’re revamping your existing website, or starting from scratch – we believe every great website starts with a plan. Know what pages your website really needs, with this handy guide from professional web designers.
The Ultimate Guide to SEO for Salon Owners
In this blog, we’re diving into the world of copywriting for salons and why you need to lead with storytelling when it comes to selling your salon services and getting more clients.
Copywriting 101 for Salon Owners
In this blog, we’re diving into the world of copywriting for salons and why you need to lead with storytelling when it comes to selling your salon services and getting more clients.
How to Improve Your Squarespace SEO
SEO (search engine optimization) can be an amazing way to increase traffic and grow your small business. If you have your website set up on Squarespace, then optimising it for SEO is easier than ever!
Attract new clients from your hair & beauty website
Are you struggling to attract new clients to your salon? Look no further than your hair and beauty website. Learn how to make it work for you with this guide.
How to Create Irresistible Mother’s Day Offers and Market Your Salons Promotions
Is your salon ready for Mother’s Day? As one of the biggest sales weeks outside of Christmas – your beauty, health and wellness business needs to make sure that your promoting the right kinds of offers that Mum’s really want.
How to write an epic about page
Spoiler alert! Your about page is not actually about you. It’s about how you can help your dream clients reach their potential. Discover how to write an about page that thrills your future clients with our hot tips.
How to make your ideas shine with the right mix of copywriting and design
It’s the classic chicken-or-the-egg question - which comes first, writing the copy and content for your website, or diving into the process of designing (or redesigning) your website. We cover it all in this blog post.
How to write a blog post that wow’s your dream clients (Every Time!)
Want to know the one thing we wish every website owner would know, when it comes to boosting their website’s SEO? Blogging is your secret super-power to skyrocketing to page 1 of search results. Discover how blogging can help your business and how to write the perfect blog post.
What should I blog about? How to never run out of blog post ideas
So you’ve heard that blogging isn’t dead, and you’re ready to dive in. But what on earth should you blog about? Never run out of ideas of what to write with this handy guide and free cheat-sheet download.
How to Write Blog Titles For SEO: 7 Smart Tips
Don’t waste your time on writing a blog post that doesn’t have a killer headline. Your blog post title is what will determine whether someone clicks through from search results – so make sure you’re making it work!
5 Common Branding Mistakes to Avoid
Are you just starting out as an entrepreneur?Learn from some common mistakes that most brands make and ace ahead in your new business.
It’s true that we learn from the mistakes we make.
But we also learn from other’s mistakes. And when it comes to the beauty, wellness and lifestyle industries, second chances are hard to come by. With the cut-throat competition out there, it is best to avoid some common missteps and make every post count.
Here’s what we here at The Brand Method believe are some of the most common mistakes new businesses make and how you can avoid falling into the same trap.
How To Collect Social Proof For Your Business
Remember when newspapers and TV advertisements were the sole source for brands looking to promote themselves? Scripted ads and photoshopped photos were the call of the day, and hardly anyone could relate to the fantasy results promised off these paid ads.
Things have changed now. Even the biggest brands now turn to influencers and bloggers rather than a celebrity to gain the trust of their audience. People would now much rather buy a product recommended by a friend, a relative, or a blogger, based in their opinion and reviews. Social media has become such a huge part of our life as well as consumer behaviour that it has completely changed the rules of product marketing.
Here are 5 ways to collect social proof online to take the marketing of your brand up a notch.