Choosing The Best Email Marketing Platforms for Your Squarespace Website
Email marketing is one of the most powerful tools in your digital marketing toolkit. It allows you to connect with your audience directly and personally through their inbox; nurturing leads and driving conversions. No social media algorithms limiting your visibility. With the help of automations, sequences, or journeys you can make much of this happen on autopilot while you’re busy doing other things in your business. If you’re running a Squarespace website, integrating the right email marketing platform from the beginning can be the key to transforming your reach, expanding your impact and building your business. But which is the best eMail marketing platform for you? We’ve got you covered. This guide will break down the best email marketing platforms that seamlessly integrate with Squarespace, helping you choose the perfect fit for your business.
Why Email Marketing is a Must-Have for Squarespace Websites
Unlike social media, where posts can get lost in an endless scroll, emails land directly in your subscribers' inboxes. This direct access allows you to build relationships with your audience, send personalised offers based on their interests and past purchases, and ultimately drive more sales.
Here’s why email marketing is a game-changer for Squarespace users:
More control over your audience: Unlike social media, where you’re at the mercy of algorithms, your email list is yours to nurture and grow.
Higher engagement: Studies show that email marketing has an average ROI of $42 for every $1 spent. That’s a massive return!
Personalised communication: Segmenting your email list allows you to send highly targeted messages, increasing open and click-through rates.
Seamless integration: Many email platforms integrate effortlessly with Squarespace, making it easy to collect, manage and engage subscribers.
Now, let’s dive into the features you should look for when choosing an email marketing platform.
Key Features to Look for in an Email Marketing Platform
When selecting the best email marketing platform for your Squarespace site, keep these essential features in mind:
Seamless Squarespace Integration
Your email platform should be easy-to-implement on your Squarespace website, allowing you to add sign-up forms, collect emails, and automate workflows without hassle.
Look for: API for Squarespace, or embeddable (and customisable) HTML forms.
User-Friendly Design and Templates
A great email platform offers beautifully designed templates that align with your brand and are easy to customise—no coding required.
Look for: Template libraries and examples of emails sent using the platform.
Automation and Workflow Capabilities
Automation features like welcome sequences, abandoned cart emails, and segmented campaigns allow you to engage subscribers effortlessly and make sales on autopilot.
Look for: Easy-to-implement automations, tagging or segmenting capabilities, and ideally something that integrates with your chosen payment platform (so you can automate sales sequence emails).
List Segmentation and Personalisation
Being able to send targeted emails to different audience segments (new subscribers, repeat customers, etc.) will improve engagement and conversions.
Look for: the ability to tag or segment your audience based on interactions with your brand, content and purchases. This will allow you to create customised email messages for different groups (e.g. people that have bought from you vs people who have not).
Affordable Pricing and Scalability
Your email marketing platform should fit your budget and grow with your business. Many tools offer free plans for small lists and affordable upgrades as you scale.
Look for: Whilst it’s tempting to opt for something ‘free’ when you’re starting out – think about the long-term growth of your subscriber list. Free platforms don’t always offer the capabilities you’ll need, and may end up being more costly as your list grows.
Now that you know what to look for, let’s compare the top email marketing platforms that integrate with Squarespace.
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Best Email Marketing Platforms for Squarespace Users
Squarespace Campaigns
Squarespace now have their own built-in email platform, allowing you to access your subscriber data without logging into a third-party platform.
Pros: Easily integrates with any form, within the same Squarespace platform.
Cons: The free plan is limited to just 3 emails campaigns (in your sites lifetime, not per month). Segmenting and automations needs to have more human input than other platforms.
Best for: Small businesses utilising Squarespace’s eCommerce functionality, that don’t require detailed automations and segmenting.
Mailchimp
Mailchimp is one of the most popular email marketing platforms, known for its user-friendly interface and solid Squarespace integration.
Pros: Free plan available, drag-and-drop editor, automated campaigns (like welcoming new subscribers)
Cons: Can get pricey as your list grows
Best for: Small businesses and beginners
Kit
Previously known as ConvertKit, Kit is designed for content creators and offers powerful automation and segmentation features.
Pros: Great for businesses with a strong online presence, sharing multiple opt-ins, or eCommerce stores thanks to easy-to-use automation, seamless Squarespace connection
Cons: eMail templates are generally more text-based than image-focused.
Best for: Creating segmented lists, tagging contacts and signing up to specific automations based on forms completed or purchases.
Flodesk
Flodesk is a visually driven email marketing platform perfect for brands that want beautifully designed emails. (Click here to get 50% off for your first year).
Pros: Gorgeous templates, flat-rate pricing (no per-subscriber fees)
Cons: Whilst you can start building your list for free, you can’t email them for free, or build out automations. There’s also no simple eCommerce integration between Squarespace Commerce & FloDesk.
Best for: Creating design-focused, image-first eMails.
MailerLite
MailerLite is an affordable yet feature-rich email marketing tool with strong Squarespace compatibility.
Pros: Budget-friendly, easy-to-use automation, allowing you to build your subscriber list with zero-to-low cost.
Cons: Fewer advanced features than Mailchimp or ConvertKit
Best for: Small businesses and startups
How to Integrate Email Marketing with Squarespace
Once you’ve chosen your platform, it’s time to connect it to your Squarespace site. Here’s how:
Add an Email Signup Form to Your Squarespace Site
Squarespace allows you to add email sign-up forms directly onto your site easily through the newsletter block, with built-in integrations for Squarespace Campaigns and Mailchimp. If you’re using one of the other mailing list platforms, you’ll need to integrate via Zapier (a third-party platform that sends information from one app to another), or embed the HTML code of your sign up form using the code block. You can place them in key areas like your homepage, blog, or footer to capture leads.
Pro Tip: Don’t forget to add a thank you page to take subscribers to, that tells them next-steps.
Here’s a couple of examples from our Squarespace website templates.
{Essence & Inner Peace thank you page template examples}
Set Up Automated Email Sequences
Use automation to send welcome emails, nurture sequences, and promotional offers automatically. The capabilities and steps to implement automated email sequences will differ depending on your chosen email marketing software.
Be sure to deliver your free gift/opt-in offer in your first email, in case they missed it on the thank you page. Then follow up with a series of engaging and educational emails that introduce you, your brand and how people can work with you.
Monitor Performance and Optimise
Check your sign-up rates, email open rates, click-through rates, and conversions to refine your strategy over time. If your email platform offers A/B testing, then you can also test things like subject lines, or different email content and designs to uncover what works best for your particular audience.
Best Practices for Email Marketing on Squarespace
Offer a compelling lead magnet (e.g., a free guide, video series, discount or bonus offer, or exclusive content) to encourage sign-ups.
Keep emails mobile-friendly since most people check emails on their phones.
Personalise your emails with subscriber names and tailored content.
Test subject lines to improve open rates.
Stay compliant with GDPR and CAN-SPAM regulations by including clear opt-out options.
Which Email Marketing Platform is Best for You?
The best email marketing platform for your Squarespace website depends on your business’ needs. Look for a platform that offers multiple sign-up form options (so you can create and test different types of opt-in offers), has flexible budget options that allow you to grow your audience without breaking the bank and offers great automation and segmenting capabilities – so you can send specific content to specific people in your audience based on their interactions with you. Bonus points if it can seamlessly integrate with your booking or eCommerce platform, so you can keep existing clients and customers engaged and becoming brand advocates.
No matter which platform you choose, integrating email marketing with your Squarespace site will help you build relationships, increase sales, and grow your brand. Start collecting emails today and watch your business thrive!
Need help setting up your Squarespace email marketing? We offer expert guidance and Squarespace training to ensure you get the most out of your email strategy. Get in touch today!
