14 Features to Use to Upgrade Your Squarespace Site (2025)
Unlock Squarespace’s hidden power. Want a website that looks gorgeous and works harder for your business? Squarespace is packed with powerful features that can help you build a website that’s as functional as it is stylish. But are you using them all to their full potential? If not, you’re leaving money (and website traffic) on the table!
Whether you're running an online store, booking clients, trying to improve your SEO or just want to make your Squarespace site look (and function) better – these 14 features will take your site from basic to brilliant. Plus, if you want to master these Squarespace features and tools like a pro, Style School has got you covered!
Feature Specific Products
Got products? Show them off!
Instead of keeping them locked away on your shop page like a hidden treasure, use the product block to feature them throughout your site. Highlight bestsellers in blog posts, showcase seasonal deals on your homepage, or tempt visitors with related products on landing pages. Like this one….
Keep Them Clicking with Interactive Content Summaries
Attention spans these days are shorter than a TikTok. Keep visitors hooked by using the carousel summary block to display related blog posts or featured products that align with your page's content. Think of it like Netflix's “recommended for you” - turning website browsers into bingers of everything you do.
Get More Members and Students for Your Course
Selling digital products or courses? Don’t just rely on a single sales page. Use the digital products block to add signup buttons across your entire website—blog posts, footers, sidebars—everywhere your potential customers are scrolling. Here’s what that looks like, for our ‘Skyrocket your SEO’ membership.
Get personalised SEO insights for your Squarespace website, with a monthly SEO report detailing your SEO Score and step-by-step video tutorials on how to improve it.
Boost Your Bookings
Why send potential clients to a third-party site when they can book directly on your website? With Squarespace Scheduling, you can embed your booking calendar on any page, keeping the user experience smooth and on-brand. Checkout how it looks, with this example of our Website Discovery Call booking calendar:
Subscribers Galore
Email marketing is still king, and growing your list should be a top priority. With Squarespace’s newsletter block, you can easily collect emails and integrate with platforms like Mailchimp. Using another email service? No problem—Zapier or custom HTML embeds using the code block have you covered.
In this example, we’re using a Kit.com HTML form with the code block, as that’s our preferred eMail Marketing platform.
Announce it from the Rooftop
Just launched a product? Running a flash sale? The announcement bar is your website’s loudspeaker. Place an eye-catching message at the top of your site with a direct link to your offer, making sure visitors see it the moment they land on your page.
Promote Like a Pro
Hate pop-ups? Well, turns out they work. They’re some of the highest-converting CTAs on the internet. Use a Squarespace promotional pop-up to capture emails, promote limited-time offers, or direct traffic to an important page. Just don’t go overboard—one well-timed pop-up is enough!
Share Your Most Viral-Worthy Content
Let’s be real: your Instagram is probably more regularly updated than your website. With Squarespace’s Instagram integration, you can pull your latest posts directly onto your site.
Pro tip: If you’re posting portrait images, switch the display settings to 4:3 (vertical) for the best layout.
Condense that Content
Want to share loads of info without making your pages look cluttered? Accordions are your best friend. Use them for FAQs, service features, or additional product info so visitors can get details without endless scrolling.
Be a Video Super Star
Got a killer promo video or a behind-the-scenes clip? Squarespace lets you embed videos from YouTube and Vimeo, or you can upload directly into the video block —because your plan includes 30 minutes of free video hosting! No YouTube ads hijacking your content.
Skyrocket Your SEO
Think Squarespace is bad for SEO? Think again! With built-in SEO tools, you can edit page titles, meta descriptions, and URLs to help your site rank higher on Google. Want to know how to improve your Squarespace SEO? Start by optimising every single page.
Mobile Optimisation
More than half of website traffic is from mobile users—so if your site isn’t optimised, you’re losing potential customers! Squarespace’s mobile editor lets you tweak how blocks appear on different screen sizes. Always check your site on multiple devices to ensure it looks flawless.
Don’t Let Potential Sales Disappear
People add items to their cart and then… disappear. But don’t worry—Squarespace automatically sends abandoned cart emails after 24 hours. Just make sure to customise the email so it feels personal and enticing. Sometimes, all it takes is a gentle nudge (or a small discount) to seal the deal.
Get the Details You Really Need
Need a contact form, client intake form, or survey? Squarespace’s built-in form builder lets you create an endless variety—no extra plugins needed. From dropdowns to date-pickers, you can collect exactly the information you need without complicating things.
Ready to Master These Features?
Building a website in Squarespace is easy—but building a high-performing, visually stunning, and SEO-friendly site takes skill. That’s where Style School for Squarespacers comes in!
We teach you how to leverage these must-have Squarespace features, and customise them to give them a professional and on-brand touch. Create a site that works for you—driving traffic, converting leads, and making your business look incredible online.
Join Style School today and start using Squarespace like a pro!
Ready to take centre stage on Google and skyrocket your website to the top-spots in search results? Buckle up, and enjoy the ride, with our 5 simple SEO strategies to get your website in the spotlight.