How To Collect Social Proof For Your Business
Remember when newspapers and TV advertisements were the sole source for brands looking to promote themselves? Scripted ads and photoshopped photos were the call of the day, and hardly anyone could relate to the fantasy results promised off these paid ads.
Things have changed now. Even the biggest brands now turn to influencers and bloggers rather than a celebrity to gain the trust of their audience. People would now much rather buy a product recommended by a friend, a relative, or a blogger, based in their opinion and reviews. Social media has become such a huge part of our life as well as consumer behaviour that it has completely changed the rules of product marketing.
Here are 5 ways to collect social proof online to take the marketing of your brand up a notch.
ONE | Ask for Product/Service Testimonials:
When a customer purchases your product or signs-up for your service, always make it a point to personally make a connection with them and ask for their thoughts, experience and feedback. Most customers gladly write a detailed review of your product/service explaining what kind of experience they had. Display those testimonials on your website and social media to grab the attention of more potential customers. Plus, it will give you invaluable data in terms of what areas are working well for you and where you need to improve.
TWO | Email Review Forms to Your Customers:
You can also make review forms using platforms like Google forms. Ask questions about your product or service on that form that you can, later on, share on your social media, and e-commerce store. Online shopping is all about trust since a customer cannot actually see or feel your product or service before it reaches their doorstep. Hence, people prefer buying things that have detailed positive reviews. In short, answering the questions of your potential customers through reviews is beneficial for increasing your sales.
THREE | Do Social Media Takeovers with Influencers:
Instagram takeovers are one of the hottest trends out there! Here’s how it works: brands allow an influencer to take over their account for a few hours to let them share their experience and opinions about their products or services. This draws more traffic to your brand’s social media account and compels the audience of the influencer to check out the business as well.
FOUR | Share Your Statistics Online:
When it comes to increasing sales, numbers work like magic. Just mentioning simple statistics like the number of your weekly sales, subscribers, and other milestones can attract people instantly. It’s common human psyche to follow the actions and behaviours of others. Work this to your advantage!
FIVE | Collaborate with OTHER Experts IN YOUR Niche:
Whatever the category of your brand is, there must be experts out there in the same field. Collaborating with an expert on the niche of your brand will allow your customers to understand the science of your products or the technicalities of your services even deeper. Since you will have a professional or trusted expert sharing their views and knowledge on the subject, people will rely on this opinion more.
Need more insight and advice on how to market and promote your brand and service? Reach out to me via your comments and I will be happy to get back to you.
